Main goals:

Showcase the new sneakers by Diadora and Incorp[Her]ated by centering the shoe around natural environments..

Themes & Audience

• Sustainability

• Mid Teens to Young Adults

• Ties between mental health and the outdoors

Conceptual solutions:

With the help of Foot Locker I was able to provide art direction and create a stop motion piece which highlights Diadora’s messaging. The concepts is that getting outdoors and staying active has a positive affect on mental health and is especially important for younger audiences. By having the shoe fall to a barren ground and a bloom of greenery emerge upon impact, it emphasizes the need to stay connected to nature.