Main Goals

Entice users to click

Themes & Audience

• Gen Z and Millennials

• Entertainment

• Open minded individuals

Conceptual Solutions

Thumbnails, along with titles, are the first visuals viewers see before making a choice to click or not to click. They must entice and stand out in a sea of other thumbnails! At Cut and HiHo, thumbnails are meant to be an honest reflection of the video to build brand loyalty, but also something that is visually interesting. These thumbnails are crafted to give a premium feel to the videos by incorporating conscious design decisions and paying close attention to layout. Although simple they are carefully made and go through a rigorous process before being finalized.